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Workshops

Digital Fundraising: Frameworks and Strategies to Optimize and Grow Your Online Revenue

Digital Fundraising: Frameworks and Strategies to Optimize and Grow Your Online Revenue

Online giving continues to grow at a faster rate than other forms of giving, and as more donors are choosing to give online, it is now more important than ever for your nonprofit to prioritize your digital fundraising strategies.

This free, interactive session will cover core frameworks for fundraising, digital specific strategies like AdWords and the Google Ad Grant program, and how you can optimize your donation page to raise more money online based on real world experiments. Lunch will be provided!

In this workshop, you will:

  • Learn about core fundraising frameworks
  • Get tips and examples that will help convert web traffic into volunteers, emails subscribers, and donors
  • Learn about Search Marketing, its value, and impact on online fundraising
  • Discover the Google Ad Grant Program, AdWords, and how you can enroll in the program
  • See how website testing and optimization -- especially on your donation page -- can lead to significant revenue gains
  • Understand how to create an optimized donation page to get increase gifts online

Event Agenda

  • 11:30 am - Registration
  • 12:00 pm - Lunch
  • 12:15 pm - Welcome and introductions
  • 12:20 pm - Digital fundraising and Google AdWords
  • 1:30 pm - Break
  • 1:40 pm - Live optimization of donation pages
  • 2:45 pm - Q&A
  • 3:00 pm - Thank you’s & wrap-up

Location: Centre for Social Innovation - Annex

Meeting Room: Garage
720 Bathrust St
Toronto, Ontario M5S 2R4

Click here to learn more and register.

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Event Location

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York Region Arts Council, YRAC

1310 Kerrisdale Blvd., Unit 200
Newmarket, ON. L3Y 7B3

Phone: 905-726-3278
Fax: 905-726-2788